Latest Insights
Navigating the shift from Search Engines to Answer Engines.
Guide
Nov 27, 2025Updated: Nov 28, 2025
Understanding AI Search Optimization: A Guide for Small Business Owners
How customers find businesses online is changing. Is your business ready to be found by new customers in AI chats?
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AISO
Strategy
Microsoft
Jan 22, 2026
Microsoft Just Validated the Future of Search (And Why Your Strategy Needs a "Two-Brain" Upgrade)
Microsoft's latest report on AEO and GEO validates the 'Two-Brain' approach to search, confirming that logic and context are the new pillars of digital influence.
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AISO
SEO
Insights
Feb 9, 2026
It Just Googles It, Right? (Why Your SEO Isn’t Working on ChatGPT)
AI search tools don’t just 'Google it.' Learn why traditional SEO isn’t working inside AI-generated answers and what you need to do instead.
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